Thursday, May 5, 2016

7 Steps for Effective Social Media Marketing Strategy

Those who are the regular reader of my blog they must have read my last post on Impact of social Media & it's evolution. If you have missed it you can read it here : Impact of Social Media & The Internet on Our Lives. We all know social media has become one of the most important & popular tools for all kind of businesses today. This tool is inexpensive in nature and it helps one to connect with customers and networks. Businesses and Individuals struggle to incorporate the right Social Media tact because of which it fails professionally and efficiently.

With Social Media, the key to success is planning the strategy carefully and thereafter documenting it. Let me share 7 basic steps for effective Social media marketing.

The other essential steps for effective Social Media Marketing Strategy are-

      1) Executive Summary

When any prospective investor reviews any company, they mainly read through the summary of the company plans. Initially, one may begin with the general overview of any intentions for SMO marketing strategy. In this summary, businesses can create sections where they can address the problem, the solution, the opportunity, competitive advantages, handful of bullet points which describes as to how one can monetize social media, mention about the core members of any team, economics of social media marketing, funding which are required for any organization to achieve the milestones etc.
In addition, one may also include elements such as customer outreach, integration with their own existing websites & blogs, distribution of digital content and any development of customer loyalty with engagement.

2)  Specify goals and objectives

It is highly important to specify about the primary goals and objectives of any strategy. It however depends on the area of business. Three important goals of marketing strategy are-
a) Raising brand awareness,
b) Engaging customers and
c) Building community.
Another equally important point is transforming unknown traffic into customers. Take all these points when strategizing goals and objectives.

3) Identifying target audience

The target audience of any business is the current customers and potential customers. All these details about potential customers and others are described in detail in this section. The main goal is to gain new customers and it can be researched after determining the demographics of the potential customer base.

4) Locations and Sites

The other important factor is determining social networking channels that intend to develop presence. Based on the niche and target market, one should carry on the research and considers their social site. For businesses, when social media grows it’s a bonus for them as they find more networks to their circle.
Businesses reach the target audience with their message and posts through social media. It is primarily for such reasons that social media posts and messages are engaging in nature.

     5) Balance & Control

      The moment one understands the behavior of followers and fans; they are able to interact better with their brands on social networks. For convenience, it is always better to monitor the networks one chooses and detail the areas of each of these networks. Even the reactions to any content of the business post must be closely monitored.

6)  Tactics-

Details of the target audience mainly determine what kind of content any business will include at each site. How a site behaves and how a site is used includes how often there is any update, what interactions will be held with followers such as question and answer sessions, promotional specials and contests. Lead generation is directly related to how contents are created for the site.

7)  Monitor Reports, measurement, and analytics (ROI)

It is important to determine the effectiveness of social media marketing campaign. The analysis of the data is done in 3 distinct stages that are- Launch, Management, and Optimization. One has to collect a number of visitors and followers, success rates of different types of promotions and likes.

Much of the data of companies are looked after by Profile’s statistics and keeping a close watch over the metrics such as evaluating regularly the trends and shifts. It is effectively required for businesses that want to stay competitive. It is important to compile a wise plan and strategy from the outset as it gives one the highest chance to run a successful Social Media Marketing campaign.

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